Following up on Upper Deck’s hockey card hobby insights

22 12 2008

Number of releases in 2002/03 – 36
Number of companies – 4
Highest priced RC from Upper Deck’s base set – 234 Henrik Zetterberg, BV $150 (Dec 2008)
2nd Highest – 232 Rick Nash, BV $100 (Dec 2008)

Number of releases in 2007/08 – 21
Number of companies – 1
Highest priced RC from Upper Deck’s base set – 227 Carey Price, BV $100 (Dec 2008)
2nd Highest – 462 Jonathan Towes and 210 Patrick Kane, BV $80 (Dec 2008)

Pertinent quote once more from from Chris Carlin, Upper Deck’s hobby marketing manager (Beckett Hockey Issue #208):

…Upper Deck realizes the key driver for NHL card sales each year is the rookie class. Given rules on when a rookie can skate, Upper Deck has successfully managed the rookies for NHL by cutting off the use of rookies so there are enough carry-over rookies each year to make early season releases interesting to collectors. If there were other licensees in the market, it is likely this would be disrupted and would ultimately lead to less rookie value in most releases.

Just sayin’.

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